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Kids PlayMagazine
Soft Play

Starting a Soft Play Business: What You Need to Know

The soft play industry in the UK continues to grow. If you are considering opening your own centre, here is what you need to know about costs, regulations, and making it work.

Sarah Mitchell
11 min read
Published 15 Dec 2025
Interior of a modern soft play business with play equipment

The UK soft play industry is valued at over £1 billion and continues to grow as parents seek safe, weather-independent entertainment options for their children. If you are considering entering this market, whether through a franchise or an independent venture, there are several critical factors to understand before committing your investment.

Startup Costs and Investment

Opening a soft play centre requires significant upfront investment. A small to medium venue of around 3,000 to 5,000 square feet typically requires between £150,000 and £400,000 in total startup costs. This includes lease deposits and fit-out, play equipment purchase and installation, cafe and kitchen equipment, safety surfacing and flooring, insurance, licensing, and initial marketing. Larger venues with additional attractions such as trampolines or climbing walls can require investments exceeding £1 million.

Location and Premises

Location is perhaps the single most important factor in a soft play centre's success. Ideal premises are located in areas with high concentrations of young families, offer good parking facilities, are accessible by public transport, have sufficient ceiling height for multi-level play structures, and comply with planning regulations for leisure use.

Regulations and Compliance

Soft play centres in the UK must comply with a range of regulations including health and safety legislation, food hygiene regulations if operating a cafe, fire safety requirements, Ofsted registration if offering childcare services, and the Equality Act regarding accessibility. Equipment must meet British Standard BS EN 1176 for playground equipment and BS EN 1177 for impact-absorbing surfaces. Regular inspections by qualified engineers are essential to maintain compliance and insurance validity.

Revenue Streams

Successful soft play centres typically generate revenue from multiple sources. Entry fees form the core income, but cafe sales often represent 30 to 40 percent of total revenue. Birthday party packages, term-time classes, private hire events, and merchandise sales provide additional income streams that can significantly improve profitability.

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Sarah Mitchell

Sarah Mitchell is an experienced parenting writer and contributor to Kids Play Magazine, bringing practical insights from years of working with families and early years settings.